![]() ![]() So, I’ve got an example website already pasted in the bar here. We’re gonna show you how to use Screaming Frog to find broken links across your site. It’s a relatively cheap subscription tool that you pay for under license. So today, we’re gonna show you how to find broken links on your website using a tool called Screaming Frog. But if done correctly, internal linking can be a very powerful tool in your arsenal to improve your SEO. ![]() So let’s say you have a very important page, very important service page, for example, that you want to rank for a particular term or related set of terms, then if there’s lots of other pages on your site that link to that page, and the search engines will pick up on that and go, “Okay, well, we’ve got lots of pages here, all pointing into a particular page, that particular page must be important for the topic that it discusses.” It’s obviously a bit more complex than that, and you do see people not fully understanding the concept and therefore sort of doing spammy techniques when it comes to internal linking. The final reason why internal links are important to maintain is that search engines use them as a clue to…as to the importance of any given web page on the site. We’ve seen just recently, with the 1st of August 2018, Google core algorithm update, that a lot of sites that got hit were ones that were exhibiting elements and signals of low quality and some of the ones that improved their rankings were ones where there’d been major focus on improving those quality signals, and that included internal linking. So, if you have a website that is riddled with broken links, every other link that you click on, the page doesn’t load, that can be a signal to the search engines of a low-quality website, and we know that that’s something that can impact your rankings. ![]() Why are broken links a problem?īroken links can become a bigger problem from an SEO point of view if you have them en masse across your site. They gather up over time, particularly in things like blog pages where somebody has written an article and inserted a link manually within the copy somewhere, and then 1, 2, 3 years later, that link no longer works because what they’re linking to has either been changed or no longer exists. What’s a broken link?įor those of you that don’t know, quite simply, when you click on a link on a webpage, whether that’s a link that takes you to another page on the same website or another page on an external website, a broken link is when you click on that link and the page that it takes you to does not exist, so you’re unable to read the content and ultimately, it’s a frustrating inconvenience, I guess. So what I wanted to talk to you today was about broken links and why they’re important to try and avoid and minimise on your website. ![]()
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